Today the Army Sport Control Board unveils its Army Sport Plan 2023-2025 and in doing so, its new identity as ARMY SPORT in a strategic move that will better represent the organisation’s role.
Recognising the value of sport in the British Army, today we release our new Army Sport Plan 2023-2025 and unveil the new identity of the Army Sport Control Board, as we rebrand the organisation to Army Sport.
Why Sport Matters
Sport prepares soldiers for operations by enhancing physical and mental fitness, resilience, leadership, and teamwork. It fosters cohesion, pride, humility, the ability to thrive under pressure and the courage to overcome fear. Sport sharpens the competitive edge and inspires a will to win that enables us to meet our core purpose, to protect the nation by being ready to fight and win wars on land.
Sport contributes to the ‘Offer’ to our people; plays an important part in Army life, including recruiting and retention; and can provide excellent public visibility of the Army.
Outcomes of Sport – “The Big 5”
Harnessing the power of sport to improve physical fitness; mental resilience; leadership; teamwork; recruiting and retention; in order to forge winning teams.
Maximising participation in sport
Army Sport will continue to increase our ongoing support to our Sports Associations and Unions, all participants, coaches, officials, and administrators and further developing our relationships with UK Sport and Sport England and all of our sports NGB’s and partners.
We encourage all corps, regiments, and units to make time for sport by encouraging wide participation of your personnel, whether it’s on a pitch, court, ring, track, mat or poolside.
Army Sport’s CEO, Maj Gen (Retd) Darrell Amison CBE is excited about the future for the organisation, saying:
‘The Army Sport Plan 2023-25 reflects the importance and value the Army attaches to sport. Sport helps to prepare soldiers for operations by enhancing physical fitness, mental resilience, leadership, and teamwork. It fosters cohesion, pride, humility, the ability to thrive under pressure, the courage to overcome fear, and helps to forge winning teams. Whilst competitive, sport should also be enjoyable and contributes to the ‘Offer’ to our people. It therefore plays an important part in Army life, including recruiting and retention. The Army Sport executive team look forward to delivering the Army Sport Plan in support of and in collaboration with the many dedicated, professional and enthusiastic volunteers across 44 Army sports. We will do all we can to maximise participation in sport through opportunity for all.’